Category: Helicopter


Diecast Toy Vehicles  What You Should Know

Diecast Toy Vehicles What You Should Know

If you are searching for a gift for a boy, you may be wondering what you should get them. Just about every boy loves vehicles, which is why the diecast toy vehicles are such a great solution to your problem. They can provide hours of enjoyment for the young one and help them with learning many different concepts. When you are shopping for diecast toy vehicles there are a couple things that you will want to keep in mind. This will help you to get just the right diecast toy vehicles for the boy you are shopping for.

One thing that you will want to keep in mind when you are shopping for diecast toy vehicles is the type of vehicle that you are getting. This is important as some boys prefer to have certain types of vehicles to play with, such as hot rods. However, you may want to go with diecast toy vehicles that will give the boy a variety of different options when he is playing with his vehicles, which can help him to be less picky and also to expand his horizons. But you may want to go with diecast toy vehicles that you know he will actually play with.

Another thing you should know when you are searching for the right diecast toy vehicles as gifts is where you can get the one you want. While you can find some models in many stores that sell toys, there is a much easier way that you can get the diecast toy vehicles that you are looking for. By shopping on the internet, you will be able to get the best selection of diecast toy vehicles, which can help you to get the one that he will love. You will also find that you will often times save money when you shop online for toy vehicles and almost any other merchandise.

The great thing is that you can find almost any vehicle in diecast toy vehicles, which can help you to get the perfect gift for the boy in your life. You should also think about the size of the diecast toy vehicles and whether or not it is age appropriate for him. You want to make sure to keep safety first with this and all toys that are given to him, which is why it is important to pay attention to this when you are shopping for diecast toy vehicles.

How Drone Technology Is Evolving The Industrial Industry

How Drone Technology Is Evolving The Industrial Industry

These are some of the benefits that you need to know about, when it comes to robots and drones in the industrial industry, changing the way we are doing things. These are the benefits of using drones and robots.

Improving the safety inspection of workers

By using drones and robots, you are going to improve the safety inspections of workers. Normally with industrial companies, workers have certain PPE that they need to wear to stay safe. And, it is important to make sure that you can inspect the workers on a daily basis to ensure that they are wearing their PPE.

This is why it is great to use robots and drones. It can do the safety inspections on a daily basis, without interrupting the work that the workers are doing. And, it will be able to do this a lot faster, than what it would be if the safety supervisor is visiting all divisions of the industry.

Able to perform different types of inspections

When people are doing the inspections, there is always just a limit that they can do. For example, they will only be able to perform inspections on the floor. If there are workers that are working remotely, it is harder to do the inspections on higher ground.

However, with a drone, this will be possible. To do the inspections, no matter on what height the workers are working. You can even inspect the equipment that they are using, to ensure that the equipment is still in perfect working order.

Quicker inspection time

With any type of inspections, it is taking up a lot of time. It is expensive and takes up time that the inspectors could have used better.

This is why the robots and drones are such a great idea. It is doing all the work so that the inspectors can get to their real work a lot faster. Taking less time, and is making the work more efficiently and effectively. The industry can even start hiring fewer inspectors, because of the time that the robots and drones are saving. Not only will it be done faster, but it will also be done more effectively.

Reduce insurance because of better safety

Insurance premiums will be less. This is because the industrial company will have a much better safety record. Normally with a business like the industrial industry, safety isn’t as great. Accidents happen and workers don’t really do wear their PPE. This is why the insurance of these companies is higher.

But with the robots and drones that are doing the rounds on a daily basis, accidents will be less. And, this means that the safety will be better and the insurance premiums will be a lot less. With the insurance premiums reduced, it will mean that the company can use that money to expand the business.

Who can make use of robots and drones?

The question is who can make use of robots and drones to improve their safety, work, and equipment? Any type of business, company, and industry that is working with expensive equipment, workers that need to be aware of safety and where inspections need to be done on a regular basis.

This will ensure that the inspections are getting done a lot faster, more effective, and ensure better safety with workers. Many companies are struggling with workers that aren’t wearing their PPE. Now, with the drones doing regular inspections, all the workers will need to wear their PPE. This is why any business will benefit from using drones and robots.

Robots and drones for improving industrial inspections for safety and equipment inspections. Something that any large and small company can consider. There are many reasons why this is something to consider, these were just to name a couple of them. If you are a company owner that is struggling with a lot of accidents at work, this is something that you can consider for sure. You will see that within a couple of days after starting to use the drone and robots, the accidents will decrease and workers will start to be more safety aware. And, your company will also benefit from using robots and drones.

CR Asia is a leading industrial plant maintenance services provider and shutdowns and turnarounds professional, delivering a complete range of services to the oil, gas, chemical, refining and power industries, including professional mechanical services, expert mechanical engineering services, flare maintenance, heat exchanger maintenance and catalyst handling and more.

How To Use Empathetic Marketing In Your Social Media Strategy

How To Use Empathetic Marketing In Your Social Media Strategy

4 Ways to Increase Social Media Reach and Engagement

If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected.

But as a small business owner, are you spending more time on social media being empathetic?

While sometimes confused with sympathy, which is feeling compassion for someone else, empathy means putting yourself in somebody else’s shoes.

By empathizing with your customers, you can better serve them.

Here’s the Merriam Webster definition of empathy: “the action of (or capacity for) understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another.”

It’s important to take an empathetic approach in all of your marketing materials, from your website copy to your social media strategy.

Because social media offers such a great way to interact with a large audience, you should be willing to put in the time and effort to ensure your communications are not only engaging, but empathetic to what people are going through.


READ: The Importance of Empathy-Based Marketing

As we move forward from COVID-19, empathy-based marketing isn’t just the right thing to do, your customers now expect it.

Many studies done during the pandemic are showing people want brands to be more empathetic and aware of the long-term impact it will have on their lives.

Hopefully, you communicated authentically and empathetically with your customers during this time, and you’re going to have to continue to do so! Here are 3 ways to use empathetic content marketing…

Read more.


According to the Braze Brand Humanity Index research, around 65% of people were more loyal to brands they felt a human connection with.

So to help you get—and stay connected—with your customers, here are four ways a small business owner can build a social media presence with more empathetic content marketing.

1. Create an empathy map.

This can be a good first step to put you deeper into the mind of your customer. Originally a tool used in the design and agile development worlds, empathy mapping provides a deeper understanding of your customer. It’s usually split into four quadrants: says, thinks, does and feels.

  • With your target customer’s persona in the middle, you begin to brainstorm questions, like:
  • Why do you need my product?
  • How does using my product make you feel/think/do/say?
  • What are some stressors/fears in your life?
  • How does my product help you reach your goals?

Write out your customer’s thoughts the way you think he or she would express. Their needs, wants, desires, hopes, fears, goals and dreams will start to be more clear, and you’ll be able to build a social media presence using messaging that resonates with your followers.

2. Tap into your customers’ emotions.

I’m not talking about playing on their fears to sell your products, but rather, thinking about how your product makes them feel.

Here’s a way that a brand helped ease their smallest customers’ fears. Philips invented a miniature version of a CAT scanner called the ‘KittenScanner,’ which doctors use to educate kids about the MRI process and put them at ease. Children can try it out with toy animals, taking the focus off of their procedure and onto fun.

It was created back in 2004, but it still gets mentioned on social media, in videos and in health journals as a way to reduce the need for sedation. How could you position your brand in a helpful, stress-reducing way for your customers?

3. Use social listening to your advantage.

Social listening is all about monitoring your communication channels for brand and competitor mentions, and certain keywords and comments.

As you “listen” to your followers this way, you can gain valuable insights into what they like, don’t like, want and need from you. You may see a tweet on Twitter from a happy customer who loved your product. Or, you may see a comment from someone who wasn’t impressed with how long it took customer service to respond to a complaint.

With social listening, you not only get information on how your small business is performing, you also get the opportunity to provide better customer service and tweak a process or product that isn’t working.

4. Inspire customers to take action.

Showing your customers you believe in them is an ideal way to increase social media reach and engagement. Think about the product or service you offer to your customers. How could you get them to use it to add value to their life and/or entertain them?

For example, Home Depot encouraged their customers to grow a living salad bowl with an infographic they shared on social channels. While there is minimal branding on this infographic, it still reinforces Home Depot’s marketing strategy of the things that are possible with their products.

No matter how you’re using empathy-based marketing to increase social media reach and engagement, remember your branding. For example, if your brand voice is “fun, upbeat and confident,” using humour might be the best way to engage your audience.

If it’s “down-to-earth, considerate and approachable,” a more heartfelt, emotional message could be the way to most effectively speak to your customers.

And don’t forget to create a social media marketing plan to save time and money!

In my AMPLiFY! Business Academy, we’ve been exploring the Empathy-based marketing model in-depth. It’s a monthly training program designed to help you navigate these murky waters on how to best market your business. Come and join us for only $1 for the next 45 days and receive solid marketing strategies that will get you through this crisis.

To your business success,Susan Friesen

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Cape Town, South Africa