<div class=Birks to create 2010 Olympic, Paralympic jewelery; wines on menu
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Birks to create 2010 Olympic, Paralympic jewelery; wines on menu

Thursday, February 8, 2007

Birks was recently announced as the “Official Supplier of Jewelery” for the 2010 Vancouver-Whistler Olympics. The company will create licensed products with the logos of the 2010 Olympic Games, 2010 Paralympic Games, and the Canadian Olympic team emblem, including necklaces, earrings, pendants and rings.

The partnership was announced at an employee celebration in Vancouver, to mark the centenary of Mayors Jewelers Inc., an American company Birks acquired in 2002.

The six-year sponsorship includes the rights to the Canadian Olympic team logo during the Beijing 2008 and London 2012 Olympic Games.

Thomas A. Andruskevich, president and CEO, Birks & Mayors stated in a press release:

We are extremely proud to take part in this journey that honors our best athletes and celebrates excellence as the Vancouver 2010 Winter Games shine on the world wide stage. Canadians look to Birks to mark the most important celebrations in their lives which is why Birks wants to commemorate this important moment in Canadian history.

The products will be launched in early 2008.

Also released today is information that Jackson-Triggs Esprit will be a special line of wines, created to celebrate the athletic event. The Vincor Canada wine is named in relevance to “spirit”, both the spirit of the Olympians, and alcoholic beverage usage of the word.

President and CEO of Vincor Canada Jay Wright said, “We are thrilled to have this opportunity to honor our Canadian athletes while affirming our role as Canada’s wine industry leader. Like our Olympic and Paralympic athletes, Vincor Canada shares a passion and determination towards excellence. This agreement is by far Vincor Canada’s most ambitious and broad-reaching sponsorship and will be great for the Canadian wine industry. I hope Canada will join us in the excitement that we feel regarding this exceptional opportunity to position Canadian wine brands on the world stage.”

The wines, featuring Olympic logo, will be distributed to liquor stores and restaurants across the country this summer. Proceeds from each bottle will go towards the Canadian Olympic Team.

Both the Chardonnay and Merlot will retail for CDN$11.95 MSRP. Inniskillin Wines’ vineyards, harvested since 1975, in either the Niagara Peninsula in Ontario pr the Okanagan Valley in British Columbia will create the wine.

Within the past few weeks, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) has announced a Omega-brand countdown clock that will tour British Columbia events, as the company is the “Official Olympic Timekeeper”. Canadian Pacific was named official rail freight services provider, and the Royal Canadian Mint announced they will create circulation and collector coins to mark the occasion.

There are 1099 days until the XXI Olympiad, according to the official website of the event.

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<div class=Ukraine: media riddles around the phosphorous cloud
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Ukraine: media riddles around the phosphorous cloud

Saturday, July 21, 2007

The available information about the phosphorous cloud following the railway accident in the Ukraine last Monday is becoming more and more cryptic.

The political involvement of most media and other factors are causing contradictions among official sources that are making press work extremely hard. Moreover, no one is permitted to enter the accident location. The site of the accident was closed to visitors following the injury of three TV journalists who got too close.

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<div class=Manchester City loans Joe Hart to Torino
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Manchester City loans Joe Hart to Torino

Saturday, September 3, 2016

On Wednesday, English football club Manchester City F.C. announced that they had loaned their goalkeeper Joe Hart to Italian club Torino F.C. till the season end.

Hart joined City from Shrewsbury Town F.C. in 2006. Since then, he has won four Premier League Golden Gloves for keeping most clean sheets in a season, which is a League record. In a decade at the Etihad Stadium, Hart has won two Premier League trophies, two Football League Cups and one FA Cup.

Hart debuted for England at the age of 21, and has represented the country at UEFA Euro 2012 and 2016 and FIFA World Cup 2014.

Signing the contract, Hart said, “I am very excited to compare myself in an important and beautiful League such as Serie A.” ((it))Italian language: ?Sono molto felice di potermi confrontare in un campionato bello e difficile come la Serie A.

Goalkeeper Joe Hart’s move away from Manchester City came about a week after Pep Guardiola signed Chilean goalkeeper Claudio Bravo from FC Barcelona.

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How To Use Empathetic Marketing In Your Social Media Strategy

How To Use Empathetic Marketing In Your Social Media Strategy

4 Ways to Increase Social Media Reach and Engagement

If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected.

But as a small business owner, are you spending more time on social media being empathetic?

While sometimes confused with sympathy, which is feeling compassion for someone else, empathy means putting yourself in somebody else’s shoes.

By empathizing with your customers, you can better serve them.

Here’s the Merriam Webster definition of empathy: “the action of (or capacity for) understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another.”

It’s important to take an empathetic approach in all of your marketing materials, from your website copy to your social media strategy.

Because social media offers such a great way to interact with a large audience, you should be willing to put in the time and effort to ensure your communications are not only engaging, but empathetic to what people are going through.

***

READ: The Importance of Empathy-Based Marketing

As we move forward from COVID-19, empathy-based marketing isn’t just the right thing to do, your customers now expect it.

Many studies done during the pandemic are showing people want brands to be more empathetic and aware of the long-term impact it will have on their lives.

Hopefully, you communicated authentically and empathetically with your customers during this time, and you’re going to have to continue to do so! Here are 3 ways to use empathetic content marketing…

Read more.

***

According to the Braze Brand Humanity Index research, around 65% of people were more loyal to brands they felt a human connection with.

So to help you get—and stay connected—with your customers, here are four ways a small business owner can build a social media presence with more empathetic content marketing.

1. Create an empathy map.

This can be a good first step to put you deeper into the mind of your customer. Originally a tool used in the design and agile development worlds, empathy mapping provides a deeper understanding of your customer. It’s usually split into four quadrants: says, thinks, does and feels.

  • With your target customer’s persona in the middle, you begin to brainstorm questions, like:
  • Why do you need my product?
  • How does using my product make you feel/think/do/say?
  • What are some stressors/fears in your life?
  • How does my product help you reach your goals?

Write out your customer’s thoughts the way you think he or she would express. Their needs, wants, desires, hopes, fears, goals and dreams will start to be more clear, and you’ll be able to build a social media presence using messaging that resonates with your followers.

2. Tap into your customers’ emotions.

I’m not talking about playing on their fears to sell your products, but rather, thinking about how your product makes them feel.

Here’s a way that a brand helped ease their smallest customers’ fears. Philips invented a miniature version of a CAT scanner called the ‘KittenScanner,’ which doctors use to educate kids about the MRI process and put them at ease. Children can try it out with toy animals, taking the focus off of their procedure and onto fun.

It was created back in 2004, but it still gets mentioned on social media, in videos and in health journals as a way to reduce the need for sedation. How could you position your brand in a helpful, stress-reducing way for your customers?

3. Use social listening to your advantage.

Social listening is all about monitoring your communication channels for brand and competitor mentions, and certain keywords and comments.

As you “listen” to your followers this way, you can gain valuable insights into what they like, don’t like, want and need from you. You may see a tweet on Twitter from a happy customer who loved your product. Or, you may see a comment from someone who wasn’t impressed with how long it took customer service to respond to a complaint.

With social listening, you not only get information on how your small business is performing, you also get the opportunity to provide better customer service and tweak a process or product that isn’t working.

4. Inspire customers to take action.

Showing your customers you believe in them is an ideal way to increase social media reach and engagement. Think about the product or service you offer to your customers. How could you get them to use it to add value to their life and/or entertain them?

For example, Home Depot encouraged their customers to grow a living salad bowl with an infographic they shared on social channels. While there is minimal branding on this infographic, it still reinforces Home Depot’s marketing strategy of the things that are possible with their products.

No matter how you’re using empathy-based marketing to increase social media reach and engagement, remember your branding. For example, if your brand voice is “fun, upbeat and confident,” using humour might be the best way to engage your audience.

If it’s “down-to-earth, considerate and approachable,” a more heartfelt, emotional message could be the way to most effectively speak to your customers.

And don’t forget to create a social media marketing plan to save time and money!

In my AMPLiFY! Business Academy, we’ve been exploring the Empathy-based marketing model in-depth. It’s a monthly training program designed to help you navigate these murky waters on how to best market your business. Come and join us for only $1 for the next 45 days and receive solid marketing strategies that will get you through this crisis.

To your business success,Susan Friesen

<div class=Ash-triggered flight disruptions cost airlines $1.7 billion
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Ash-triggered flight disruptions cost airlines $1.7 billion

Wednesday, April 21, 2010

The International Air Transport Association (IATA) said today that the flight disruptions triggered by the recent eruption of a volcano in Iceland cost the global airline industry a total of $1.7 billion dollars.

For an industry that lost $9.4bn last year and was forecast to lose a further $2.8bn in 2010, this crisis is devastating

According to the IATA, airlines lost a total of $400 million daily for the first three days of the week that European airspace was closed. The closures also impacted an estimated 1.2 million passengers around the world each day, until airspace around Europe began reopening last night. IATA’s chief executive officer, Giovanni Bisignani, said that “[f]or an industry that lost $9.4bn last year and was forecast to lose a further $2.8bn in 2010, this crisis is devastating.” He also claimed that the airline industry would require three years to recover from the effects of the crisis, and called on governments to provide some form of compensation to airlines.

Bisignani also criticized the response of European governments to the ash threat, saying that they had over-reacted and the shutdown of all airspace was excessive. He said that “Airspace was being closed based on theoretical models, not on facts. Test flights by our members showed that the models were wrong. [The crisis] is an extraordinary situation exaggerated by a poor decision-making process by national governments.” Individual airlines also criticized the airspace closures. Micheal O’Leary, CEO of Ryanair, said that “It might have made sense to ground flights for a day or two…But by the time that that cloud has dispersed through 800 or 1,000 nautical miles of air space, a full ban should never have been imposed.”

In defense of the European airspace controller, Eurocontrol, the CEO of the Irish Aviation Authority, Eamonn Brennan, said: “It’s important to realize that we’ve never experienced in Europe something like this before. So it wasn’t just a simple matter of saying: Yes, you could have operated on Saturday or Sunday or Monday. We needed the four days of test flights, the empirical data, to put this together and to understand the levels of ash that engines can absorb.” Additionally, scientists in Switzerland said that studies of ash content in the atmosphere were high enough that the total closure of most European airspace was warranted.

Restrictions over air travel in Europe have been lifted in many parts of the continent today; three-quarters of the scheduled flights were operating, and most of the European airspace having been opened. Only parts of British, French and Irish airspace remain closed, and most of Europe’s major airports are open, although not necessarily operating at full capacity; at London Heathrow Airport, about half the scheduled departing flights were canceled.

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<div class=World’s largest passenger airliner makes first flight
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World’s largest passenger airliner makes first flight

April 27, 2005

The world’s largest passenger aircraft, the Airbus A380, has made its maiden flight after lifting off from Toulouse in France.

The take-off, at 08:30 UTC, was apparently normal and took place exactly on time. The aircraft flew into clear blue skies with a flight crew of six (all wearing parachutes as a safety precaution) and twenty tonnes of test equipment on board.

Around 50,000 people watched the maiden flight, many sitting on grass banks lining the runway. More people watched the flight on a giant screen erected in the centre of Toulouse.

The test flight lasted four hours, with the aircraft flying no higher than 10,000 nor further than 100 miles from Toulouse as it circled the Bay of Biscay.

The A380, known for many years during its development phase as the Airbus A3XX, will be the largest airliner in the world by a substantial margin when it enters service.

The first A380 prototype was unveiled during a lavish ceremony in Toulouse, France, on January 18, 2005. Its manufacturer’s serial number is 001, and it is registered F-WWOW.

The new Airbus will initially be sold in two versions: the A380-800, a full double-decker configuration, able to carry 555 passengers in a three-class configuration or up to 800 passengers in a single-class economy configuration. Range for the A380-800 model is expected to be 8,000 nautical miles (14,800 km). The second model, the A380-800F dedicated freighter, will carry 150 tons of cargo 5,600 miles (10,400 km).

The cost of the project so far is £8.4bn, £1bn over budget. 144 planes have already been ordered. Singapore Airlines, which will be the first company to operate the new air giant, in July 2006, have opened a reservation site for this first regular flight.

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<div class=Salmonella outbreak sickens over one thousand in United States
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Salmonella outbreak sickens over one thousand in United States

Thursday, July 10, 2008

Over 1000 cases of illness have now been identified in a foodborne salmonellosis outbreak that began in mid-April 2008 in the United States.

As of July 8, the Centers for Disease Control and Prevention (CDC) has reported 1013 confirmed infections throughout the United States, along with four cases in Canada. 203 hospitalizations have been linked to the outbreak. It has caused at least one death, and it may have been a contributing factor in another. The pathogen responsible is the rare Saintpaul strain of Salmonella enterica.

Nearly half of the reported illnesses were in Texas and New Mexico. According to unnamed sources close to the investigation, most illness clusters in the outbreak involve Mexican restaurants. Illness clusters in the hard hit state of Illinois were publicly identified by local health departments as involving three Mexican restaurants.

The CDC is in the process of investigating the outbreak and trying to identify the contamination’s point of origin. The U.S. Food and Drug Administration (FDA) currently suspects that the contaminated food product is an ingredient in fresh salsa, such as fresh jalapeño pepper, fresh serrano pepper, fresh cilantro, or certain types of raw tomato.

Some produce industry insiders doubt that fresh produce is to blame for the outbreak. They point to the absence of Salmonella on all of the tested produce samples to date, as well as divergent results from produce tracebacks. They also say that the extended time frame of new sicknesses makes it unlikely that either raw tomatoes or fresh jalapeños, the government’s two main suspects, could be responsible. Will Steele, President and CEO of Frontera Produce, said that “the outbreak is probably related to processed goods and they’re looking in the wrong closets.”

Steele’s Texas based company has been forced to hold shipments of fresh jalapeño peppers after loads of produce were repeatedly flagged by the FDA for testing. Although independent testing of both loads showed no sign of Salmonella, the peppers are still on hold until the FDA finishes its own testing of the second load flagged on July 1st. “There are still no results,” Steele says. “The salability of that produce in two to three days is gone. We ceased harvesting. There is no sense in bringing in more product and having it rot.”

Steele, like others in the produce industry, believes that the FDA should be focusing on processed produce instead of fresh produce. “Methodology is backward,” he says. “FDA is reaching for answers. You can’t tie jalapeño pepper shipped on June 30 back to April 10.”

Still, the FDA and the CDC consider testing of fresh jalapeños and other fresh produce a high priority. The CDC writes that “the accumulated data from all investigations indicate that jalapeño peppers caused some illnesses.”

The FDA is cautioning that people who would be in the most danger if infected with Salmonella (infants, the elderly, and those with compromised immune systems) should avoid eating the suspected types of produce listed on their website.

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Motivational Story   Your Strength And Weakness

Motivational Story Your Strength And Weakness

Motivational Story – Your Strength and Weakness

by

suhardi

–Success is a state of mind. If you want success, start thinking of yourself as a success (JOYCE BROTHERS)–

Can you imagine what exactly is up with daily motivation? This informative report can give you an insight into everything you’ve ever wanted to know about daily motivation.

If you don’t have accurate details regarding daily motivation, then you might make a bad choice on the subject. Don’t let that happen: keep reading now.

One day in China, there was a young man standing near a very large river. He wanted to cross the river, so he waited for a raft to take him to cross it. A few minutes later, a raft got near to the riverside and the young man got to a fisherman paddling the raft. He said, Would you do me a favor? I want to cross the river, but I can t, and fortunately you come here. Can you bring me over there and I will pay you for that. The fisherman then brought him to the land across.

On the journey at the river, they had conversation. The young man asked, Do you know about computer? That s the most important technology nowadays. And the fisherman replied confusingly, I don t. hearing the answer from the man, the young man stated, If you know nothing about computer, it means that you have spent 2/5 of your own life vainly. The fisherman didn t give comment at all. A moment later, the young man asked the fisherman, Can you speak English fluently or at least you know a little bit about it? And once again, the fisherman answered, I don t. I can speak native language only. Then the young man said proudly, English is spoken throughout the world. If you aren t able to speak English, you have spent 3/5 of your valuable life vainly. The young man kept on asking question to the man, Do you understand about accounting? It s very important to manage our finance. The fisherman answered a little loudly and angrily, I ve never learnt about that, so I do not understand what you mean. And the young man said arrogantly, Hey, man, if you don t learn accounting, you will spend 4/5 of your life vainly. Everybody must know it without exception. The fisherman kept staying calm. He didn t care for his cockiness.

[youtube]http://www.youtube.com/watch?v=5ejV0Yh4_Zc[/youtube]

At the half of the way to the destination across, there was a heavy storm and rain. They both was wet because the raft had no shelter, so the fisherman kept on paddling the raft and the young man began to feel cold. The rain and storm got heavier and suddenly, the raft began to crack and broken. The young man was very frightened because he knew that the raft would be drowned before he reached the land across. Knowing about that, he began to cry a little. Then the fisherman asked him seriously, Can you swim? The young man replied sadly, No. I can t. The fisherman said sadly too, You re unlucky today, young man. I tell you, if you can t swim, it means you have spent 5/5(all) of your life vainly because you ll die today because of your disability to swim. I can t help you more. Then the raft was finally drowned to the bottom of the deep river. The fisherman swam to the land and the young man died because he couldn t swim.

Message for readers:

Every person has his/her own strength or expertise. One s strength is perhaps different from others. We must know that we can t master everything in this world. It s impossible to learn all of the things because it ll make us confuse and it s in vain. It s far better to master one or several things that are considered to be important or necessary for us. Unfortunately, many people like to compare themselves to the strength of everyone. They always underestimate themselves and see their weakness instead of their strength.

Let s take an example. A computer expert compared to a doctor. We can t say that the computer expert is better and greater than doctor or otherwise, because their mastery about everything is far far different. The computer expert is great in computer science and the doctor is expert in medical science. Computer expert isn t greater than the doctor because the computer expert knows nothing about medical things and doctor isn t greater than computer expert because doctor doesn t know everything about computer. So they have their own strength and weakness.

Another example is the young man on the story above. He claimed that he has knowledge about computer, English and accounting. He felt better than the fisherman. But the young man died because he didn t know how to swim. The fisherman who knows none of them–computer, English, accounting–was alive just because he can swim. So don t concentrate our weakness, but just focus on our strength and utilize it so we can go ahead. Perhaps we re good at something, and in the other side we re bad in other things. It s just OK, it s normal for you and everyone because we can t be perfect to know all of the things in this world. We can also improve our weakness if we want it, however.

Remember, just focus on our strength. Don t compare someone s strength to you. Someone perhaps doesn t know what you know quite well. So utilize your strength for your benefits. Don t judge yourself lower and weaker than anyone else. It ll endanger yourself and make you having low self-esteem. Raise your self-esteem by enlisting your strength and always make improvement so you ll be better and stronger than before.

Tips: Take a sheet of paper and write down your strength that others do not have or write it down that you are proud of. The more your strength, the better. Don t waste your time to focus on other people s strength. Put your focus to be the best in your area or your life.

1. ______________________________________________

2. ______________________________________________

3. ______________________________________________

4. ______________________________________________

5. ______________________________________________

I’m wondering if there is really any information about daily motivation that is nonessential? A person can see things from different angles, so something relatively insignificant to one may be crucial to another.

Find more excellent motivational articles and don’t miss information at

Daily Motivation

Article Source:

ArticleRich.com

<div class=Disney animator Ollie Johnston dies at 95
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Disney animator Ollie Johnston dies at 95

Wednesday, April 16, 2008

American animator Ollie Johnston, the last of Disney’s so-called “Nine Old Men”, has died at the age of 95.

Johnston died of natural causes on Monday in Sequim, Washington, according to Walt Disney Studios Vice President Howard E. Green.

Johnston worked on many of the Disney’s classic films, including Snow White and the Seven Dwarfs (1937), Pinnochio (1940), Fantasia (1940), Bambi (1942), and many others.

Ollie was part of an amazing generation of artists.

Johnston worked extensively with his best friend Frank Thomas, a fellow “old man” who died in 2004. The pair met at Stanford University in the 1930s and worked together until Thomas’ death. They retired from animation in 1978, but remained popular speakers and authors about Disney and animation.

“Ollie was part of an amazing generation of artists, one of the real pioneers of our art, one of the major participants in the blossoming of animation into the art form we know today,” said Roy E. Disney.

Johnston devoted much of his retirement to writing and lecturing, but perhaps even more to model trains, a field in which he became considered one of the world’s foremost experts.

Ollie Johnston’s last film was The Fox and the Hound (1981) on which he worked as a supervisor.

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<div class=Japan fishermen clash with surfers over 2007 dolphin hunt
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Japan fishermen clash with surfers over 2007 dolphin hunt

Thursday, November 1, 2007

Japanese fishermen in Taiji, Japan clashed with surfers from Australia and the United States. The location where dolphins are culled was moved to a secluded cove this year to hide the activity from television crews and protesters.

After successfully defending the hunt, by using boat propellers and boat hooks against the group of surfers, who were joined by actress Hayden Panettiere, the fishermen have started their annual cull.

Whaling in Taiji usually yields 2,000 dolphins per year using the dolphin drive hunting method. The dolphins are diverted from their migration route by banging metal rods. As fear can affect the taste of the meat, after being speared and bludgeoned to death, they are left to hang for a day before being cut up. Television crews and campaigners opposed to the culling were prevented by fishermen and local police from filming these activities.

Although the practice of aquatic mammal hunting is condemned by many groups worldwide as well as within Japan, whaling is seen by those involved as a long-practiced cultural tradition that should be defended. As the demand for whale and dolphin meat for use in sushi has declined, the Government of Japan now has to financially subsidize the industry to support the local economy. Japan argues that whaling is still carried out for scientific reasons, to understand species population numbers. This claim is disputed by the scientific community outside of Japan as well as by environmentalists.

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