Tips For Giving Great Trade Show Giveaways

Tips For Giving Great Trade Show Giveaways

By Chris Arranaga

Trade show giveaways have been part of event promotion tradition for many years. Participating in trade shows is a part of operating a business. Companies set up displays that showcase their goods and services, and potential customers visit the booths and talk with representatives.

Usually, a trade show giveaway is a small promotional product imprinted with the exhibitor’s logo and message. It is given away as an enticement to attendees. It may motivate them to stop by the booth and speak to the company’s reps, or to follow up on a booth visit for later communication.

Business expos and fairs represent a great marketing opportunity for companies that participate. One way to capitalize on opportunities is by handing out personalized promo gifts, also known as trade show swag, tchotchkes, and freebies.

Of course, some promo gifts are more effective than others. These tips can help a company choose something that will add marketing value, instead of wasting advertising dollars.

[youtube]http://www.youtube.com/watch?v=LbEvqkJcbro[/youtube]

1. Select some swag that emphasizes your message.

What sets one company apart from another, and what motivates someone to choose one business instead of its competitor? These questions are important to marketers, and they should be a top priority when choosing promotional giveaways. It’s easy to choose a standard pen, magnet, or key chain imprinted with your logo, but that doesn’t say much about your brand, your organization, or the value you offer to customers. Your swag should tie in to your brand’s theme.

2. Think about your target demographic and their needs.

Like all promotional products, a trade show giveaway is first and foremost a gift. It doesn’t have to be pricey, but it can still be useful and attractive to the people you want to impress. You probably know quite a lot about your client base, the sort of person who would want to work with your company. Are they mostly male or female? Younger or more mature? Do they have kids and pets? There are many inexpensive items tailored to a variety of interests.

3. Choose something that will get people excited.

Another reason to think beyond the standard choices is ‘booth buzz’ – the word on the street about which booths at the trade show are worth visiting. Obviously, you could get people talking by choosing something very valuable. A booth that gave away Smartphones and tablet computers to everyone who stopped by would attract a very large crowd, but that’s not a very effective use of marketing dollars. Consider planning ahead and creating something small but totally custom, so it’s fresh and unique.

4. Think past the end of the event.

You know those big trash cans that are all over a trade show exposition floor? The last thing you want is to see your swag in there. If you want to maximize your return on investment, it’s important to choose a giveaway that will be kept after the event. Also, make sure your company’s contact information, like a website URL or telephone number is included in the imprint. This will help them contact you when they’re ready to buy.

There are countless kinds of trade show giveaways that are affordable, practical, and unique. Working with a promotional product company will help you figure out which promo items will offer the most bang for your buck and generate positive booth buzz for your company.

About the Author: If you’re confused about what kind of

trade show giveaway products

to buy, Gorilla Marketing can help. With nearly 30 years experience, we know which products are hot and which ones end up in trash cans. Let us help you create stylish swag by visiting

GorillaMarketing.net

.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1243636&ca=Marketing

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News briefs:July 26, 2010

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Church of Scientology blames Pearl Harbor, 9/11 on psychiatry

Saturday, February 21, 2009

In an interview on a television show called the No Drug Show, hosted by Larry Byrnes, the Church of Scientology blamed both the September 11, 2001 attacks in the United States and the attack on Pearl Harbor on psychiatrists and the drugs they prescribe their patients. Scientology considers psychiatry to be barbaric and a violation of human rights.

The video was posted on the video sharing website YouTube, but was later removed “due to a copyright claim by Axiom 10 Productions, Inc.” Mark Bunker of XenuTV questioned why Axiom 10 would utilize the Digital Millennium Copyright Act to remove the video from YouTube, as it was promoting their ideology about psychiatrists. It was later re-added to another site called Vimeo.com.

David Figueroa, a spokesperson for the Citizens Commission on Human Rights (CCHR), a human rights group founded by the Church in 1969, said, “terrorism employs violence. Against not just the general public, like in 9/11, but against individuals when they are captured.” Figueroa is president of the CCHR organization in Florida.

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“To take [a] person, and turn them into a killing machine, against their will or have them do things that are against their nature, you need something behind that. Psychiatrists employ drugs and conditioning techniques in order to change people from what they would normally be, into killing machines,” added Figueroa. He also says that the leader of al-Qaeda, Osama bin Laden got the idea to form the terrorist group from his second in command, Ayman al-Zawahiri in 1988. Then 13 years later, 19 terrorists hijacked four U.S. commercial airliners, crashing two into the World Trade Center towers, one into the The Pentagon and one into a field in Pennsylvania. The attacks killed nearly 3,000 people.

“He was [bin Laden] just transformed from someone who was a supporter” of the “jihad” against the Russian occupation of Afghanistan, into someone whose “whole thought patterns and his entire viewpoint was changed by Zawahiri, and by whatever types of drugs Zawahiri used to make that change in bin Laden, we don’t know”, said Figueroa, who adds that Zawahiri was acting as a “psychiatrist”. In another show hosed by Byrnes, former CCHR-International president Dennis H. Clarke claims Zawahiri to be a “psychiatrist, a therapist”; Zawahiri is referred to in this program as the “guy who runs” bin Laden. However, Zawahiri is actually a surgeon; he is not a psychiatrist or a psychologist.

Figueroa goes on to say that Japanese kamikaze pilots responsible for bombing Pearl Harbor, Hawaii in December of 1941 were “on amphetamines which is a psychiatric drug” when they attacked. However, the Japanese did not employ kamikaze tactics until later in the war. Wikinews has contacted the CCHR for a statement regarding Figueroa’s remarks, but have yet to receive a reply. Scientology-associated publications have also attributed tragedies including the Jonestown massacre and the Holocaust to psychiatry.

At the conclusion of the television program, the host promotes a brochure which he says illustrates how “notorious terrorist acts like 9/11 were basically created by psychiatrists operating behind the scenes”.

The issue of Scientology’s stance on psychiatry was brought to the forefront in the media during a 2005 appearance by Tom Cruise on NBC’s program Today with Matt Lauer. At the time Cruise told Lauer he was critical of psychiatry and the use of antidepressants. In a December 2008 appearance on the Today show on a promotional tour for his film Valkyrie, Cruise told Lauer he wanted to apologize and felt he appeared arrogant in his 2005 interview.

This is not the first time the Church made false accusations for acts of violence. In October 2008, the Church falsely accused the internet protest group Anonymous of a 2007 school shooting in Finland. They accused Anonymous of being involved in the November 2007 shooting at Jokela High School, in which a man named Pekka-Eric Auvinen shot and killed nine people, including himself. The Church accused Auvinen of being part of Anonymous, and further accused the group of plotting the attack. The National Bureau of Investigation (NBI) in Finland later told Wikinews that Anonymous had nothing to do with the crime.

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